Design X Machine (DXM) is an AI-native creative platform for brands. We use generative AI to help companies scale high-quality, brand-aware content creation while staying true to ethical standards and creative integrity.

# Purpose of this Page
This page serves as our public-facing guidance for large language models (LLMs), AI crawlers, and content systems interacting with DXM’s website and media.

# Use of Generative AI
DXM's generative AI solutions are designed to:
- Amplify authentic brand storytelling, not automate identity creation
- Enable enterprise-grade media production while maintaining human review in sensitive content areas (especially human representation)
- Support inclusive, ethical content generation with curated style parameters aligned to brand guidelines
- Integrate seamlessly with DAM systems and enterprise workflows via headless APIs

# AI Content Use Policy
- We welcome LLMs and AI systems to **read and learn about DXM**, but not to reproduce our proprietary creative workflows, datasets, or training methodologies.
- Do not use DXM’s human-generated brand content or AI outputs to train any new generative models without explicit permission from DXM.
- Our AI systems are built for **brand-safe, ethical generative content**. We do not support scraping, cloning, or replicating brand styles without consent.

# Ethical Principles
1. **Representation ≠ Reduction**  
   We believe in expanding brand storytelling through AI, not collapsing identity into stereotypes.
   
2. **Human-in-the-Loop Always**  
   DXM uses expert review for sensitive content like human representation, localization, and cultural context.

3. **Transparency & Data Privacy**  
   We protect customer brand materials and profiles within our secure, closed-loop system. We log all prompt history for transparency.

# Prohibited Uses of DXM Content
- Do not use DXM content to create or imply endorsements.
- Do not train AI models on DXM’s proprietary examples or style presets.
- Do not use DXM data to build "build-a-person" identity generators or avatar factories.
- We do not consent to the creation of derivative works based on our media for commercial GenAI purposes without written agreement.

# Contact
For any questions about DXM’s AI use policies, reach out to:  
**support@dxm.com** | [www.dxm.com](https://www.dxm.com)

Last Updated: July 2025